You recently announced that all Rack stores will fulfill online orders - how does that help the customer?įor more than 10 years, Nordstrom full-line has been able to use all sources of inventory in stores and distribution centers to serve online customers - this is something new for Rack. We're moving toward a place where a customer can be brand agnostic - we can take care of them the same way at Nordstrom, Nordstrom Rack or Nordstrom Locals, online and in-store. Plus, the stores are already filled with inventory to help customers add real-time purchases to their visit.
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Because Racks are located in the path of customers' daily lives near their grocery store or gym, we're a convenient place for customers to pick up online orders, which we now do in all Nordstrom and Nordstrom Rack stores, to handle returns, and in over 100 of our stores, they can get alterations at our full tailor shops.įrom a convenience standpoint, we can offer many of the same services as a Nordstrom Local neighborhood service hub. Our market strategy is all about providing an enhanced level of service and selection for customers in our top markets by using our people, product and place. How does Rack support the company's market strategy? That includes our mobile app, website and all our stores. We want to be where the customer wants us to be anytime and anywhere. We take for granted that all full-price players have those offerings, but none of the other off-price players have what we do for Rack. While some off-price retailers have an e-commerce business, Nordstrom Rack has proven its effectiveness as an off-price online fashion destination in the U.S. We are uniquely positioned in the off-price space because we're the only off-price retailer that has a significant online channel. Nordstrom Rack in-stores and online is the biggest customer acquisition channel for Nordstrom. What unique value does Nordstrom Rack add to Nordstrom as a whole? We sat down with Geevy Thomas, president of Nordstrom Rack, to discuss these new capabilities, what they mean for the customer and how Nordstrom Rack is gearing up for the holidays. Nordstrom Rack stores for, and orders, as well as enabled all Nordstrom Rack stores to fulfill online orders for customers. We recently introduced order pickup at U.S. Harnessing the Power of Nordstrom Rack: Q&A with Geevy Thomas